Defamation & Reputation Management


The law of defamation in Australia is highly complex and requires expert analysis and advice.

If you feel that your reputation has been harmed through a publication which has occurred in Australia, Centennial Lawyers can provide advice and take action to help fix the damage that may have been done. Up until about 2005, almost all defamation matters involved people who had been defamed by a newspaper, a radio station or a television broadcast. But with the rise of social media and email, everyone in Australia is a potential publisher of defamatory material.

If you have received a concerns notice about something you have written or said then you need sound legal advice that you can trust.

The law of defamation makes no significant difference between a publication on say, the front page of a national newspaper or on a FaceBook page. Having said that, of course, any publication to a very large number of people will probably lead to a greater amount of damages if the matter were to proceed to a court hearing. But the fact remains that in Australia today we are all publishing material every day. The result is that more and more people are suing for defamation.

On the other hand, the rise of social media has seen ordinary people in danger of being sued based on something they may have posted. Centennial Lawyers can advise how to reach the best possible outcome before things spiral out of control.

“Many thanks to Duncan, George and the terrific team at Centennial Lawyers who were an absolute pleasure to work with and far exceeded expectation as they went above and beyond to ensure a successful outcome.”
Centennial Lawyers client Yarraka Bayles

“The team at Centennial Lawyers were brilliant in how they handled my case; friendly, prompt & culturally safe in helping to achieve the right outcome.”

Centennial Lawyers client Joe Williams

Reputation Management

As a general rule, companies cannot sue for defamation. So what can you do if you or your business has, for example, received a devastating, incorrect and untrue review on social media?

In other cases, if someone searches your name on Google the first thing that might come up in the results may be something wrong or some material that has subsequently been corrected.

Centennial Lawyers can help advise on tactics to remove wrong and negative material including:

  • Breach of copyright
  • Breach of privacy
  • Breach of confidence

Call 0451 311 603 or email to discuss any Australian reputation management matter with Centennial Lawyers.